Cover Story · Technology
The Man in the Leather Jacket
He washed dishes at Denny's, founded a company at thirty, and waited three decades for the world to need what he was building. Then it needed nothing else.
Jensen Huang owns a great deal — roughly $158 billion at last count, most of it the chipmaker he co-founded in 1993 — but he is recognized first by a single black leather jacket. He wears it to keynotes, to earnings calls, to meetings with heads of state and onto trade-show floors. It is usually Tom Ford, often costing several thousand dollars, and he has worn versions of it for more than twenty years. He does not wear a watch. He has said he prefers to live in the moment, and that his wife and daughter handle the dressing.
The jacket is the least interesting thing about him, and also the most instructive. In a world where founders signal status through ever-changing extravagance, Huang chose one uniform and never deviated. It is the wardrobe equivalent of his actual business strategy: pick a direction the rest of the industry thinks is foolish, commit completely, and refuse to be moved.
The thirty-year overnight success
Born in Tainan, Taiwan, in 1963, Huang moved to the United States as a boy and passed through Oregon and Kentucky, at one point bussing tables and washing dishes at a Denny's. He earned an engineering degree at Oregon State — where he met his future wife, Lori, as a lab partner — and a master's at Stanford. In 1993, at thirty, he co-founded Nvidia with Curtis Priem and Chris Malachowsky, with backing from Sequoia Capital.
For most of the next three decades Nvidia made graphics chips for video games. Huang's quieter bet was a software layer called CUDA, which let those chips do general-purpose math. It looked, for years, like an expensive distraction. Then the world discovered that the math underneath modern artificial intelligence ran best on exactly that hardware, and Nvidia became the foundation everything else was built on.
He thinks in ten- and twenty-year horizons, keeps more than forty direct reports, and still answers employee email himself.
Huang's management style would fail a business-school exam. He keeps an unusually flat organization, delivers marathon technical keynotes from memory, and maintains a near-pathological emphasis on long-term innovation over short-term profit. None of it is conventional. All of it works because it is downstream of a single trait: he is willing to be uncomfortable, and to make his company uncomfortable, for as long as the vision requires.
Where the money goes
For all the wealth, the splurges are modest by billionaire standards. The Huangs established a family foundation in 2007 and have given tens of millions to education — including $50 million to Oregon State, $30 million to Stanford, and $22.5 million to the California College of the Arts. His wife Lori has stayed almost entirely out of public life. Their relationship, like the company, predates the fortune by decades.
The Mindset Takeaway
Conviction compounds slower than money, then faster.
Huang's lesson is patience under doubt. The market rewarded him only after thirty years of building toward a future no one else could see yet. Pick the long game, wear the same jacket, and let time do the heavy lifting.